Get Ready for Amazon Prime Day
Gear up for Amazon Prime Day with efficient and customer-centric solutions that drive growth for your brand.
Kailash Rathod, Co-Founder Valuecom.in
6/7/20242 min read


In the current digital landscape, standing out amidst fierce competition is no small feat. For marketing professionals, business owners, and start-up founders gearing up for Amazon Prime Day, the stakes are exceptionally high. Success hinges on leveraging innovative, efficient, and customer-centric solutions that inspire trust and drive growth.
Challenges during Events
Facing too much competition is a common hurdle for businesses in the digital marketing and e-commerce landscape. The crowded marketplace demands strategies that not only capture attention but also convert it into tangible results. Here’s how you can work on it:
Solutions
1. Data-Driven Strategies
Believe in the power of data. By analyzing consumer behaviour, market trends, and competitor activities, craft tailored strategies that position your brand for success.
Key Benefits:
Enhanced targeting and personalization
Improved ROI on ad spend
Informed decision-making processes
2. Innovative Marketing Campaigns
Have innovation at the heart of what you do. Design creative campaigns to cut through the noise and connect with your audience in meaningful ways.
Key Benefits:
Increased brand visibility
Higher engagement rates
Memorable customer experiences
3. E-commerce Optimization
From optimizing product listings to streamlining the customer purchase journey, your solutions ensure your e-commerce platform is primed for peak performance.
Key Benefits:
Improved search rankings on Amazon
Enhanced user experience
Increased conversion rates
4. Customer-Centric Approach
The customer is always at the centre of your strategies. Your approach ensures that every touchpoint is designed to build trust and loyalty.
Key Benefits:
Stronger customer relationships
Higher retention rates
Positive brand perception
Getting Ready for Amazon Prime Day
Amazon Prime Day is a golden opportunity to elevate your brand and achieve unprecedented sales. Here's how we prepare you for this massive event:
1. Pre-Event Hype
Creating buzz and anticipation is crucial. Our pre-event marketing strategies include targeted email campaigns, social media teasers, and influencer partnerships that build excitement.
2. Optimized Listings
We optimize your product listings with high-quality images, compelling descriptions, and relevant keywords to ensure they stand out.
3. Competitive Pricing Strategies
Our pricing strategies are designed to make your products irresistible while maximizing profitability.
4. Advertising Campaigns
Customized Ad Strategy applicable at different stages of the Marketing Funnel based on insights, monthly audience size, and category penetration.
5. Real-Time Analytics
During the event, our real-time analytics provide insights that allow for quick adjustments to maximize performance.
“Must Dos” during Prime Day
Pre-Event:
Test audience and promoted product strategies for sequencing, featuring, and groupings
Test copy strategies for auto-gen/ custom, headlines, featured images, and Store layout
Test keyword strategies for branded, category, product, competitor, and match type and increase bids to capture impression lift
Adjust budgets at least 200% higher than your daily campaign spend
During Sale Day:
Increase campaign budgets 1 day before SALE EVENT, especially for campaigns with > 75% utilization
Promote all the ASINS that have deals running
Ensure campaigns are not going out of balance and adjust daily budget at least 200% high or based on projections
During sale days, review budgets at 9 AM, 12 PM & 6 PM & 9 PM, to not miss on high intent traffic during the SALE EVENT
Post-Event:
Engage audiences that interacted with your products or related products during events
Optimize your brand’s Store for the next season
Adjust keywords according to pre-event and event results
Set budgets based on campaign objectives
Join us in making this Amazon Prime Day your most successful yet. Get in touch today!
Contact us
Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.


Location
Rayat Innovation Centre Sector 11, Kharghar, Navi Mumbai Maharashtra - 410210, INDIA
Hours
Mon-Fri 9:00-18:00
Sat-Sun Closed
Contacts

